Collagen chew stick
Beef Liver
For the one who walks away from everything else.
The plain beef chew with liver through it. Richer, and it smells like it, which is the point.
- 95% beef collagen, 5% liver
- Made in NSW
- 96% protein, lab tested
The original collagen chew . 96% collagen . Tested by Agrifood . Patented process . Australian Made . Made in Wollongong, NSW . Softens, doesn’t splinter . 20,000+ Dazy Dog dogs
Real dogs, real footage
See it in action.
What it actually is
A chew made ofhigh-quality collagen
Human grade collagenMost long-lasting chews are something else with a coating, or a powder pressed into a shape. This is collagen, slow dried until firm.
What's in every stick?
Lab tested by Agrifood- 96% Protein
- 0.4% Fat
- Nothing added
- Softens as they chew
- Made by hand in NSW
- Two sizes
No glycerine, starch, sugar, salt, preservatives or binder. Medium for dogs 10–25 kg, Large for dogs over 25 kg.
From raw material to chew
Slow on purpose.
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Step 1One raw material
Not rawhide, which is the outer hide and a by-product of leather. One raw material, cooked down.
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Step 2Dried slowly
The drying takes out the fat and moisture and leaves the protein. Nothing needs to hold it together, so nothing goes in.
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Step 3Finished by hand
Small runs in NSW. No two sticks are quite the same shape or shade, which is part of why it costs what it costs.
Why a chew at all
They're going to chew something.
Chewing is not a treat, it is a behaviour. Dogs do it to settle themselves the way people fidget.
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Busy jaws
Boredom and nervous energy go somewhere useful.
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Settles them
Twenty minutes of a quiet, occupied dog.
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Helps clean teeth
Scraping action helps with plaque.
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Lasts a session
Real work, not thirty seconds and a crumb.
Compared
The other long-lasting chews.
Every long-lasting chew solves the same problem. Most of them create a new one doing it.
| Measure | Yak chews | Bully sticks | Dental sticks | Antlers / bones | Rawhide | |
|---|---|---|---|---|---|---|
| Protein | 96% | ~54% | ~80% | ~14% | — | ~80% |
| Fat | 0.4% | ~19% | ~5–10% | ~3% | — | ~2% |
| Softens as chewed | Yes | No | Partly | Yes | No | Swells |
| Splinter or fracture risk | Low | Tooth fracture | Low | Low | High | Blockage |
| Long-lasting | Yes | Yes | Minutes | Minutes | Yes | Yes |
| Nothing added | Yes | Varies | Yes | No | Yes | No |
Comparisons are typical of each category, not of any one brand.
Three flavours
The name is the ingredient list.
Every stick is collagen plus whatever the name says. No coating, no flavour powder, nothing sprayed on.
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Plain beef
Shop · from $19.99
Plain beef
Nothing added for taste. The one to start with.
- Beef collagen 100%
You're here
Beef liver
Richer, and it smells like it. For the dog who walks away from everything else.
- Beef collagen 95%
- Beef liver 5%
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Chicken & parsley
Shop · from $19.99
Chicken & parsley
No beef at all, and lighter for it.
- Chicken collagen 96%
- Chicken breast 3%
- Parsley 1%
But why this one
Why this is the one
Every long-lasting chew solves the same problem a different way, and most of them create a new one doing it. Four things this one gets right.
- It holds them for a sessionDense enough to take real work, so you get a quiet house for a while rather than thirty seconds and a crumb. That is what people come back for.
- It softens instead of splinteringSaliva breaks it down as they chew, so there is nothing sharp to crack a tooth on. Antlers, bones, hooves and nylon last because nothing happens to them at all, which is exactly the problem.
- It is almost pure collagen96% collagen, high protein and low fat, so a daily chew does not quietly undo the diet. Independently tested by Agrifood rather than estimated. Most long-lasting chews cannot say any of that.
- There is nothing else in itNo glycerine, no starch, no sugar, no salt, nothing added to bulk it out or hold it together. What they are chewing is the ingredient, not a binder holding a powder in a stick shape.
Category comparisons are typical of the type, not of any one brand.

Questions people actually ask
Will it damage my dog's teeth?
It softens on contact with saliva and breaks down as they chew, rather than staying rock-hard like antlers or bones. For dogs with sensitive or older teeth, run the end under warm water for a minute first.
How do you know it is 96% collagen?
Because it was measured, not calculated. The analysis is done by Agrifood, an independent Australian laboratory, rather than worked out from the recipe.
How long does one stick last?
It depends on the dog. A Large typically gives a 30 kg dog several sessions across a few days, and a Medium does the same for a 15 kg dog. Determined chewers finish faster.
My dog is under 10 kg. Which size?
Medium, but slowly. One stick a week, in sessions, is plenty for a small dog's calorie budget. A smaller stick is on the list.
Can my dog choke on it?
It is designed to soften and break down rather than snap into chunks, but every chew needs supervision. Take the last piece away once it is small enough to swallow whole.
My dog has a sensitive stomach.
There is no glycerine, and no added preservatives, sugar or salt. Introduce it over a few days. If your dog is on a veterinary diet, check with your vet first.
Sticky paws?
Yes, that happens. Warm water and a cloth.
How much is shipping, and how long will it take?
$12.95 anywhere in Australia, and free on orders over $180. Orders are processed the day after you order and ship from our warehouse in Sydney, usually with Australia Post. Allow 2 to 8 business days from there, depending on how far you are from Sydney.